Bruins retain, add sponsorship
The Boston Bruins announced today they had retained several key partnerships which were established in the prior year, as well as adding a new sponsorship deal for the 2009 season.
The team will cotinue to broadcast select games on NBC5 in the upcoming season. The deal is contingent on attendance levels at the game exceeding 14,000 per game for home contests. GM Joshua Anderson, in discussing the arrangement, seemed confident, saying "We believe this is an attainable figure. Last year, we cleared it by about three percent, when, in all honesty, we only had one 'marquis' draw. This year, we have a roster including six of the players identified by the league market research as 'Gotta See 'em!' guys. This can only help us draw more fans."
Similarly, Anderson opined, those same "Gotta See 'em!" guys should help exceed the expectations lined up with the cable television partner, which will broadcast the balance of the games. Fox Sports Net has agreed to an arrangement with an escalation clause based on the team accumulating seventy-five or more points over the course of the regular season. "With the additions we've made, this should be an easier goal," Anderson said. "I mean, we hit it on the head last year, and we should only be better this year."
The team retained it's Wal-Mart Red Light and Lay's Kruncher deals. The Wal-Mart deal sponsorship rewards a team for scoring two hundred or more goals in a year, with a kicker clause if the team breaks two hundred and fifty. Despite allowing two hundred seventy-three goals last year, the Bruins did manage to score two hundred fifty-nine, giving them an air of confidence they will exceed this target. The Lay's Kruncher deal, however, may be a more difficult task this year.
For all of last season, Sean Brown single-handedly won the money and the escalation of two hundred fifty thousand by racking up two hundred eighty-five penalty minutes, include a five game stretch of almost fifty penalty minutes alone. However, Brown was playing first line time most of the season.
Heading into this year, Brown is expected to play second line defensive minutes after the promotion of rookie prodigy Andrej Meszaros. It will remain to be seen if he can rack up the same level of box sitting with the decreased ice time. If not, it is always possible one of the promoted kids will break out and earn his goon stripes.
Finally, the team added a hockey equipment manufacturer for the final sponsorship. "We're proud to announce we joining the 'Sturdy as KOHO' program for the upcoming season, which will provide a cash bonus for the team should we have players who see action in eighty or more games," Anderson announced. "We believe we will have the sturdy, dependable, and durable players who can make it through the season - much like their KOHO equipment."
In the previous season, ten players achieved this goal, including six who saw action in all eighty-two games.
The team will cotinue to broadcast select games on NBC5 in the upcoming season. The deal is contingent on attendance levels at the game exceeding 14,000 per game for home contests. GM Joshua Anderson, in discussing the arrangement, seemed confident, saying "We believe this is an attainable figure. Last year, we cleared it by about three percent, when, in all honesty, we only had one 'marquis' draw. This year, we have a roster including six of the players identified by the league market research as 'Gotta See 'em!' guys. This can only help us draw more fans."
Similarly, Anderson opined, those same "Gotta See 'em!" guys should help exceed the expectations lined up with the cable television partner, which will broadcast the balance of the games. Fox Sports Net has agreed to an arrangement with an escalation clause based on the team accumulating seventy-five or more points over the course of the regular season. "With the additions we've made, this should be an easier goal," Anderson said. "I mean, we hit it on the head last year, and we should only be better this year."
The team retained it's Wal-Mart Red Light and Lay's Kruncher deals. The Wal-Mart deal sponsorship rewards a team for scoring two hundred or more goals in a year, with a kicker clause if the team breaks two hundred and fifty. Despite allowing two hundred seventy-three goals last year, the Bruins did manage to score two hundred fifty-nine, giving them an air of confidence they will exceed this target. The Lay's Kruncher deal, however, may be a more difficult task this year.
For all of last season, Sean Brown single-handedly won the money and the escalation of two hundred fifty thousand by racking up two hundred eighty-five penalty minutes, include a five game stretch of almost fifty penalty minutes alone. However, Brown was playing first line time most of the season.
Heading into this year, Brown is expected to play second line defensive minutes after the promotion of rookie prodigy Andrej Meszaros. It will remain to be seen if he can rack up the same level of box sitting with the decreased ice time. If not, it is always possible one of the promoted kids will break out and earn his goon stripes.
Finally, the team added a hockey equipment manufacturer for the final sponsorship. "We're proud to announce we joining the 'Sturdy as KOHO' program for the upcoming season, which will provide a cash bonus for the team should we have players who see action in eighty or more games," Anderson announced. "We believe we will have the sturdy, dependable, and durable players who can make it through the season - much like their KOHO equipment."
In the previous season, ten players achieved this goal, including six who saw action in all eighty-two games.
posted by JB* at 7:01 PM
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